Name: Can design save newspapers?
Uploaded: 2009-03-31T01:00:00Z
Duration: 5 min 50 s
Description: Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

Jacek Utko: Can design save newspapers?

Can design save newspapers?

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

Radical design transformations have breathed new life into struggling newspapers, even boosting circulation by up to 35 percent in some cases. By treating the newspaper as a cohesive, artful experience—rather than just columns of text—publishers have won global design awards and gained new readers. The process goes beyond visuals, requiring a deep rethink of content, strategy, and workflow. Even with small teams and tight budgets, vision and determination can spark remarkable change.