Ideas change everything

Profit nije uvijek jedina svrha

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Harish Manwani |

TED@BCG Singapore

• October 2013

Ne biste očekivali da operativni direktor jedne od najvećih globalnih kompanija gleda dalje od svoje bilance i profita. Ali Harish Manwani, COO Unilevera, stvara strastvenu argumentaciju koja nam govori kako bazirati poslovne odluke na vrednotama, svrsi i održivosti nije samo zdravo razumski, već predstavlja jedini način na koji se može odgovorno poslovati u 21. stoljeću.

Ne biste očekivali da operativni direktor jedne od najvećih globalnih kompanija gleda dalje od svoje bilance i profita. Ali Harish Manwani, COO Unilevera, stvara strastvenu argumentaciju koja nam govori kako bazirati poslovne odluke na vrednotama, svrsi i održivosti nije samo zdravo razumski, već predstavlja jedini način na koji se može odgovorno poslovati u 21. stoljeću.

Sign up for updates from Unilever's Project Sunlight, a movement to provide half a million meals to hungry families.

About the speaker

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Harish Manwani joined Unilever as a management trainee in 1976; he is now the company's chief operating officer.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

Sign up for updates from Unilever's Project Sunlight, a movement to provide half a million meals to hungry families.