Agar ijtimoiy tarmoqlardagi qutblovchi tartibsizlik, klikbeyt sarlavhalar va odatga aylangan algoritmlar OAVning inqirozi emas, balki yaxshiroq narsaga o‘tish davri bo‘lsa-chi?
Substack asoschilaridan biri Hamish McKenzie mustaqil yaratuvchilar qanday qilib yangi “OAV bog‘i”ni o‘stirayotganini o‘rganadi — bu yerda ishonch angajirlik metrikalaridan ustun turadi va tomoshabinlar reklamalardan ko‘ra muhimroqdir.
Nega “obuna bo‘lish” tugmasini bosish shunchaki qo‘llab-quvvatlash emas, balki kuchga egalik qilish ekanini bilib oling.



Ommaviy Axborot Vositalarining kelajagi aynan shunday ko‘rinadi.

Media is undergoing its biggest upheaval since the printing press, shifting from top-down gatekeepers to a dynamic ecosystem driven by independent creators. Platforms like Patreon and Substack now allow writers, journalists, and artists to build sustainable, direct relationships with audiences. Examples such as a Substack-powered cookbook bestseller and a million-dollar political show highlight how trust and autonomy are replacing algorithmic control. This new model promises a richer, more resilient culture where attention nurtures community instead of fueling chaos.

The Media Garden Is Overtaking the Chaos of Social Platforms

The Substack app

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Internet

TED Stage Talk

Hamish McKenzie: Ommaviy Axborot Vositalarining kelajagi aynan shunday ko‘rinadi.