Name: A feminine response to Iceland's financial crash
Uploaded: 2010-12-08T18:49:00Z
Duration: 9 min 28 s
Description: Halla Tómasdóttir managed to take her company Audur Capital through the eye of the financial storm in Iceland by applying 5 traditionally "feminine" values to financial services. At TEDWomen, she talks about these values and the importance of balance.

Halla Tómasdóttir managed to take her company Audur Capital through the eye of the financial storm in Iceland by applying 5 traditionally "feminine" values to financial services. At TEDWomen, she talks about these values and the importance of balance.

A feminine response to Iceland's financial crash

Applying values like risk awareness, straight-talking, and emotional capital helped one Icelandic firm weather a national financial crisis that toppled others. In a country so shaken the nation was once listed on eBay, a focus on diversity and sustainability revealed a new path. Embracing different perspectives produces better decisions and curbs destructive herd thinking. True progress in business and society comes from blending strengths, not choosing sides.