Gala Marija Vrbanic: The new reality of fashion is digital

The new reality of fashion is digital

Picking an outfit? Take inspiration from this thrilling talk about digital fashion: the new, weird and wonderful world of fashion designed for our virtual worlds. Watch as Gala Marija Vrbanic, a leader in this emerging field, showcases what you could wear across your digital channels -- be it TikTok, Instagram or in the metaverse -- and shares how it could infinitely expand the creative possibilities of fashion, identity and self-expression.

Digital fashion turns clothing into pure creative expression, thriving across virtual spaces from social media to the metaverse. Some rare digital garments sell out instantly and even luxury brands like Gucci and Balenciaga are cashing in, with a Gucci bag fetching more inside Roblox than in real life. Unlike physical fashion, digital apparel sidesteps waste and barriers of size or gender, letting anyone experiment with limitless styles. As our online lives expand, digital fashion is not just a novelty but the next step in how people present themselves to the world.