How an entrepreneurial potter helped restore beauty to a city

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Emma Bridgewater |

TED@BCG London

• June 2015

At 23-years-old, Emma Bridgewater boldly launched her new ceramic company in Stoke-on-Trent, a city with rich ceramic traditions but a present that resembled Detroit. She tapped into the dwindling yet still vibrant reservoir of skills and traditions still residing in the city and is now at the center of an economic and cultural renaissance. Emma shares her tumultuous journey to entrepreneurship in an interview with TED speaker and serial-entrepreneur Margaret Heffernan.