Why we love repetition in music

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Elizabeth Margulis |

TED-Ed

• September 2014

How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn't just a feature of Western pop songs, either; it's a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the 'exposure effect,' detailing how repetition invites us into music as active participants, rather than passive listeners. [Directed by Andrew Zimbelman, narrated by Addison Anderson, music by Joshua Smoak and Alex Admiral Collier].