Name: How to build a thriving music scene in your city
Uploaded: 2018-09-27T14:58:45Z
Duration: 9 min 47 s
Description: How does a city become known as a "music city"? Publicist Elizabeth Cawein explains how thriving music scenes make cities healthier and happier and shares ideas for bolstering your local music scene -- and showing off your city's talent to the world.

How does a city become known as a "music city"? Publicist Elizabeth Cawein explains how thriving music scenes make cities healthier and happier and shares ideas for bolstering your local music scene -- and showing off your city's talent to the world.

How to build a thriving music scene in your city

Cities become music powerhouses by seeing music as vital, not just entertainment. From Memphis to Austin, local scenes thrive when musicians are supported and communities engage. Between 2010 and 2015, London lost three-quarters of its music venues, showing the risks of neglect. Recognizing and investing in assets, leadership, and audience participation helps cities build vibrant music ecosystems.