The Memories That Make Us with Christina Tosi

Name: The Memories That Make Us with Christina Tosi
Uploaded: 2025-11-10T18:39:00Z
Duration: 2 min 50 s
Description: Christina Tosi remembers how a seemingly ordinary car ride with her mom and sister inspired the launch of her unconventional dessert empire, Milk Bar — and guides her search for joyful, rule-breaking moments with her two children. Join TED and Lilly in preserving our most cherished memories, and add yours to our collective album at TED.com/MemoryProject.

Eli Lilly and Company |

Partner Content

• September 2025

Christina Tosi remembers how a seemingly ordinary car ride with her mom and sister inspired the launch of her unconventional dessert empire, Milk Bar — and guides her search for joyful, rule-breaking moments with her two children. Join TED and Lilly in preserving our most cherished memories, and add yours to our collective album at TED.com/MemoryProject.