Name: 3 ways good design makes you happy
Uploaded: 2009-03-09T08:21:00Z
Duration: 12 min 38 s
Description: In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

3 ways good design makes you happy

Great design is more than just useful—it sparks joy, tells a story, and connects on an emotional level. A gold-plated juicer too precious to use, a playful MINI Cooper, and a quirky teapot all show how delight and meaning live in objects. Science reveals that pleasant experiences make people more creative and open-minded. Products succeed best when they enchant, work effortlessly, and trigger personal reflection.