Com a ajuda de imagens surpreendentes, Derek Sivers explica como os movimentos começam.
(Pista: são precisas duas pessoas.)

Como começar um movimento.

Big changes rarely start with a lone leader; they ignite when someone chooses to follow. A shirtless dancer at a festival became a leader only after another person joined him, making the act feel safe and public. People want to join in when others do, turning a single bold act into a movement. True momentum comes not from the leader, but from those first few who have the courage to follow.

Movements Begin When Ordinary Followers Spark Collective Action

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TED Stage Talk

Derek Sivers: Como começar um movimento.