Con l'aiuto di un filmato straordinario, Derek Sivers spiega in quale modo i movimenti prendano avvio  (Suggerimento: occorrono due persone).

Derek Sivers: come dare inizio a un movimento

Big changes rarely start with a lone leader; they ignite when someone chooses to follow. A shirtless dancer at a festival became a leader only after another person joined him, making the act feel safe and public. People want to join in when others do, turning a single bold act into a movement. True momentum comes not from the leader, but from those first few who have the courage to follow.

Movements Begin When Ordinary Followers Spark Collective Action

business

dance

entertainment

leadership

marketing

Internet

TED Stage Talk

Derek Sivers: Derek Sivers: come dare inizio a un movimento