Name: How to start a movement
Uploaded: 2010-04-01T06:54:00Z
Duration: 2 min 52 s
Description: With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

How to start a movement

Big changes rarely start with a lone leader; they ignite when someone chooses to follow. A shirtless dancer at a festival became a leader only after another person joined him, making the act feel safe and public. People want to join in when others do, turning a single bold act into a movement. True momentum comes not from the leader, but from those first few who have the courage to follow.

Movements Begin When Ordinary Followers Spark Collective Action

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