Name: 大衛．普格：簡單就好賣
Uploaded: 2006-06-27T00:11:00Z
Duration: 21 min 6 s
Description: 紐約時報專欄作家大衛．普格針對糟透了的科技業者的界面設計發表演說，並舉出實例說明正確的設計方向，他還搞笑地把這些編成歌來唱。

David Pogue: 大衛．普格：簡單就好賣

大衛．普格：簡單就好賣

紐約時報專欄作家大衛．普格針對糟透了的科技業者的界面設計發表演說，並舉出實例說明正確的設計方向，他還搞笑地把這些編成歌來唱。

Modern technology often overwhelms users with needless complexity, leading to what some call 'software rage.' As gadgets get smaller and software piles on new features, many people feel left behind or frustrated. Stories like spending 18 hours on hold or typing '11' to fix a computer highlight the real cost of poor design. Products that value intuitive simplicity, like the iPod and magnetic laptop chargers, demonstrate that clarity and ease can win both customer loyalty and market share.