Dejvid Pizaro (David Pizarro): Dejvid Pizaro: Čudna politika gađenja

Dejvid Pizaro: Čudna politika gađenja

Kakve veze ima odvratna slika sa onim za koga glasate? Opremljen istraživanjima i eksperimentima, psiholog Dejvid Pizaro demonstrira korelaciju osetljivosti i šlagvorta za  gađenje - fotografija izmeta, neprijatan miris - moralni i politički konzervativizam. (Snimano na TEDxEast.)

Disgust does more than keep people away from disease or rotten food; it also seeps into the way they judge others and make political decisions. Research shows that those who are easily disgusted are more likely to hold conservative views, even when exposed to just a bad smell or a reminder to wash hands. In one study, regions with higher disgust sensitivity saw more votes for conservative candidates. Seemingly trivial cues can nudge opinions on issues ranging from sexuality to voting behavior.