Name: Human-centered design
Uploaded: 2007-05-15T10:00:00Z
Duration: 16 min 47 s
Description: IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

David Kelley: Human-centered design

Human-centered design

IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

Design has evolved from focusing on eye-catching products to shaping how people interact with technology, environments, and even each other. A Prada store in New York, for example, uses smart mirrors and RF tags to create a retail experience that feels almost magical. Human-centered design now infuses personality and behavior into products, making them more intuitive and engaging. This broader approach brings designers closer to solving real-world needs and unlocking new forms of creativity.