Name: What makes something go viral?
Uploaded: 2017-12-07T16:01:43Z
Duration: 10 min 18 s
Description: What's the secret to making content people love? Join BuzzFeed's Publisher Dao Nguyen for a glimpse at how her team creates their tempting quizzes, lists and videos -- and learn more about how they've developed a system to understand how people use content to connect and create culture.

What's the secret to making content people love? Join BuzzFeed's Publisher Dao Nguyen for a glimpse at how her team creates their tempting quizzes, lists and videos -- and learn more about how they've developed a system to understand how people use content to connect and create culture.

What makes something go viral?

Going viral is less about clever topics and more about helping people connect, laugh, or express themselves in meaningful ways. A livestream of baby goats in an office unexpectedly drew 90,000 viewers, not for the prank alone, but for the anticipation and instant community it sparked. By mapping content to the emotional or social 'jobs' it performs, creators can craft media that resonates far beyond its surface subject. This people-centered approach helps explain why quizzes, memes, and even food videos can unite millions around a shared experience.