Name: Inventing is the easy part. Marketing takes work
Uploaded: 2012-03-31T14:13:34Z
Duration: 5 min 28 s
Description: Solar-powered LED lightbulbs could transform the lives of rural Haitians, but as Daniel Schnitzer found, they don't simply sell themselves. At TEDxPittsburgh, he shows how smart health and energy products for the developing world are useless unless the market works too.

Solar-powered LED lightbulbs could transform the lives of rural Haitians, but as Daniel Schnitzer found, they don't simply sell themselves. At TEDxPittsburgh, he shows how smart health and energy products for the developing world are useless unless the market works too.

Inventing is the easy part. Marketing takes work

Founder and Executive Director, Earthspark International

Energy poverty affects two billion people, forcing families to spend up to 10 percent of their income on kerosene and charcoal. In Haiti, reliance on charcoal has led to widespread deforestation, worsening natural disasters. While affordable solar LED lights exist, access issues prevent widespread adoption. Bridging both physical and financial gaps is essential for clean energy solutions to reach those who need them most.