Name: 丹‧柯布利: 物理教我有關行銷的事
Uploaded: 2010-08-27T09:49:00Z
Duration: 7 min 21 s
Description: 物理和行銷，乍看來無啥共同點，但丹‧柯布利對兩者都充滿熱情。他把看似南轅北轍的兩者結合起來，運用牛頓的第二定律、海森堡的不定原理、科學方法和熱力學第二定律，說明品牌經營的基本理論。

物理和行銷，乍看來無啥共同點，但丹‧柯布利對兩者都充滿熱情。他把看似南轅北轍的兩者結合起來，運用牛頓的第二定律、海森堡的不定原理、科學方法和熱力學第二定律，說明品牌經營的基本理論。

丹‧柯布利: 物理教我有關行銷的事

The laws of physics offer powerful metaphors for the challenges of marketing and brand management. Just as a larger mass needs more force to change direction, a well-known brand is harder to reposition. One accidental oil spill erased years of investment in BP’s green image, showing how a single event can upend consumer beliefs. The rise of digital tools means brands are increasingly shaped by consumers themselves, making control and order impossible.