Name: Den Kobli: Šta me je fizika naučila o marketingu
Uploaded: 2010-08-27T09:49:00Z
Duration: 7 min 21 s
Description: Čini se da fizika i marketing nemaju puno zajedničkog, ali Den Kobli je zainteresovan za obe stvari. On spaja ove naizgled nespojive oblasti koristeći drugi Njutnov zakon, Hajzenbergov princip neodređenosti, naučni metod i drugi zakon termodinamike kako bi objasnio fundamentalne teorije dinamike brendova.

Čini se da fizika i marketing nemaju puno zajedničkog, ali Den Kobli je zainteresovan za obe stvari. On spaja ove naizgled nespojive oblasti koristeći drugi Njutnov zakon, Hajzenbergov princip neodređenosti, naučni metod i drugi zakon termodinamike kako bi objasnio fundamentalne teorije dinamike brendova.

Den Kobli: Šta me je fizika naučila o marketingu

The laws of physics offer powerful metaphors for the challenges of marketing and brand management. Just as a larger mass needs more force to change direction, a well-known brand is harder to reposition. One accidental oil spill erased years of investment in BP’s green image, showing how a single event can upend consumer beliefs. The rise of digital tools means brands are increasingly shaped by consumers themselves, making control and order impossible.