Name: The brain science (and benefits) of ASMR
Uploaded: 2022-06-07T15:00:30Z
Duration: 11 min 47 s
Description: A curious, quiet revolution of sound has taken over the internet. Physiologist Craig Richard explains the soothing brain science of Autonomous Sensory Meridian Response (ASMR), tracking its rise in popularity and why this fascinating phenomenon is so relaxing to millions of people around the world.

Craig Richard: The brain science (and benefits) of ASMR

The brain science (and benefits) of ASMR

A curious, quiet revolution of sound has taken over the internet. Physiologist Craig Richard explains the soothing brain science of Autonomous Sensory Meridian Response (ASMR), tracking its rise in popularity and why this fascinating phenomenon is so relaxing to millions of people around the world.

Millions experience deep relaxation and tingling sensations from simple, caring moments—like haircuts, eye exams, and Bob Ross’s gentle voice. These soothing responses, known as ASMR, activate the same brain regions as real-life positive attention. Studies now show ASMR can slow heart rates, ease anxiety, and help people fall asleep across 130 countries. What began as an internet curiosity is emerging as a science-backed tool for comfort and calm.