L'artista Chris Jordan ci mostra una visione pietrificante della cultura occidentale. Le sue grandi foto  "illustrano" statistiche quasi inimmaginabili, come il numero di tazzine di carta che consumiamo ogni giorno.

Le conseguenze dei nostri gesti: Chris Jordan@TED

Collective, unconscious behaviors can add up to astonishing consequences when multiplied by millions. One million plastic cups are used on US airline flights every six hours, and more than 400,000 Americans die each year from smoking cigarettes. By turning overwhelming statistics into giant, detailed images, the artist hopes to spark emotion and responsibility that numbers alone cannot inspire. The real challenge, he suggests, is to translate awareness into personal and cultural change.

Staggering Data Becomes Art That Demands We Feel And Change

beauty

business

culture

photography

plastic

statistics

TED Stage Talk

Chris Jordan: Le conseguenze dei nostri gesti: Chris Jordan@TED