Chris Jordan: Le conseguenze dei nostri gesti: Chris Jordan@TED

Le conseguenze dei nostri gesti: Chris Jordan@TED

L'artista Chris Jordan ci mostra una visione pietrificante della cultura occidentale. Le sue grandi foto  "illustrano" statistiche quasi inimmaginabili, come il numero di tazzine di carta che consumiamo ogni giorno.

Collective, unconscious behaviors can add up to astonishing consequences when multiplied by millions. One million plastic cups are used on US airline flights every six hours, and more than 400,000 Americans die each year from smoking cigarettes. By turning overwhelming statistics into giant, detailed images, the artist hopes to spark emotion and responsibility that numbers alone cannot inspire. The real challenge, he suggests, is to translate awareness into personal and cultural change.