Američki dizajner Chris Bangle objašnjava svoje viđenje dizajna automobila kao  oblika umjetnosti, i to pomoću zabavne -- i nadasve dirljive -- priče o projektu Deep Blue BMW Grupe, čija je svrha bila osmisliti SUV budućnosti.

Sjajni automobili su sjajna umjetnost

Car design embodies a creative tension between raw emotion and technical mastery, much like sculpture. Each car starts as a handcrafted clay model, shaped by people who see vehicles as extensions of human identity. In a revealing story, a team working on a groundbreaking concept car lived together in Elizabeth Taylor’s former Malibu home, forging trust and navigating the clash between creative vision and rigid engineering. Ultimately, true innovation flourishes when love, trust, and shared purpose drive the process.

Car Design Is Art—Not Just Engineering on Wheels

business

design

industrial design

invention

technology

transportation

TED Stage Talk

Chris Bangle: Sjajni automobili su sjajna umjetnost