Name: Great cars are great art
Uploaded: 2007-04-05T00:11:00Z
Duration: 19 min 44 s
Description: American designer Chris Bangle explains his philosophy that car design is an art form in its own right, with an entertaining -- and ultimately moving -- account of the BMW Group's Deep Blue project, intended to create the SUV of the future.

American designer Chris Bangle explains his philosophy that car design is an art form in its own right, with an entertaining -- and ultimately moving -- account of the BMW Group's Deep Blue project, intended to create the SUV of the future.

Great cars are great art

Car design embodies a creative tension between raw emotion and technical mastery, much like sculpture. Each car starts as a handcrafted clay model, shaped by people who see vehicles as extensions of human identity. In a revealing story, a team working on a groundbreaking concept car lived together in Elizabeth Taylor’s former Malibu home, forging trust and navigating the clash between creative vision and rigid engineering. Ultimately, true innovation flourishes when love, trust, and shared purpose drive the process.