Name: A longa cauda da tecnologia
Uploaded: 2007-04-27T00:11:00Z
Duration: 14 min 4 s
Description: Chris Anderson, o editor da WIRED, explora as quatro fases-chave de qualquer tecnologia viável: estabelecer o preço adequado, conquistar quota de mercado, deslocar uma tecnologia estabelecida e, finalmente, tornar-se ubiqua.

Chris Anderson, o editor da WIRED, explora as quatro fases-chave de qualquer tecnologia viável: estabelecer o preço adequado, conquistar quota de mercado, deslocar uma tecnologia estabelecida e, finalmente, tornar-se ubiqua.

A longa cauda da tecnologia

Breakthrough technologies do not just reshape markets—they run a common course: from expensive novelty to essential, nearly free commodity. A product like the DVD started above $400, then surged once it dropped below that line, later displacing the VCR and becoming almost disposable. Each phase—critical price, mass adoption, displacement, and eventual ubiquity—opens new opportunities and disrupts old expectations. Timing these transitions is the real art of anticipating the future.