Chris Anderson, le rédacteur en chef de WIRED, explore les quatre phases clés de toute technologie viable : instaurer  le bon prix, gagner des parts de marché remplacer une technologie établie et, enfin, devenir omniprésente.

Chris Anderson de Wired sur la Longue Traîne technologique

Breakthrough technologies do not just reshape markets—they run a common course: from expensive novelty to essential, nearly free commodity. A product like the DVD started above $400, then surged once it dropped below that line, later displacing the VCR and becoming almost disposable. Each phase—critical price, mass adoption, displacement, and eventual ubiquity—opens new opportunities and disrupts old expectations. Timing these transitions is the real art of anticipating the future.

Every Major Technology Follows Four Predictable Life Stages

business

culture

economics

entertainment

marketing

technology

TED Stage Talk

Chris Anderson: Chris Anderson de Wired sur la Longue Traîne technologique