Name: 設計同生活裏邊講求第一個印象
Uploaded: 2015-06-23T14:59:40Z
Duration: 18 min 43 s
Description: 封面設計師 Chip Kidd 好了解人點通過第一印象判斷事物。喺呢個搞笑同快嘅演講裡邊，佢講解設計師點用清晰度同神秘感嚟快速噉做溝通，譬如幾時、點解、同點樣做。佢讚一啲靚嘅實用嘅設計，又彈啲爛設計，仲分享佢嘅一啲經典封面設計背後嘅靈感。

Chip Kidd: 設計同生活裏邊講求第一個印象

設計同生活裏邊講求第一個印象

封面設計師 Chip Kidd 好了解人點通過第一印象判斷事物。喺呢個搞笑同快嘅演講裡邊，佢講解設計師點用清晰度同神秘感嚟快速噉做溝通，譬如幾時、點解、同點樣做。佢讚一啲靚嘅實用嘅設計，又彈啲爛設計，仲分享佢嘅一啲經典封面設計背後嘅靈感。

Every first impression is shaped by the dynamic tension between clarity and mystery. A traffic countdown clock gives life-saving precision, while a cryptic book cover can draw the curious inside. By distilling familiar symbols to their essence, design can invite understanding or spark intrigue. Even a soda can or a subway sign can show how the right balance connects instantly—or fails memorably.