Why social media is reimagining our future

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Bryan Kramer |

TED@IBM

• September 2014

Bryan Kramer believes that social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves. Concluding with a live Twitter experiment to test the true reach that sharing can have, he makes a case for the use of social media, and -- in the process -- illuminates the reason over 700 million photos and videos are processed on Snapchat every day.