Name: 布蘭妲羅莉淺談打造女生專屬電玩
Uploaded: 2009-03-02T01:00:00Z
Duration: 12 min 54 s
Description: TED典藏精選。1998年布蘭妲羅莉在TED演說時問到：為何熱賣的電玩遊戲都是為小男生量身打造?她研究了兩年多後推出女生也愛玩的遊戲。這項創舉正好符合現代需求。

TED典藏精選。1998年布蘭妲羅莉在TED演說時問到：為何熱賣的電玩遊戲都是為小男生量身打造?她研究了兩年多後推出女生也愛玩的遊戲。這項創舉正好符合現代需求。

布蘭妲羅莉淺談打造女生專屬電玩

For years, the video game industry ignored girls, leaving a six billion dollar market untapped. Through extensive research, including interviews with over 1,100 children, new games were created that reflected girls’ real interests and social lives. Titles like "Rockett’s New School" and "Secret Paths in the Forest" quickly found an eager audience, building vibrant communities and landing among top entertainment releases. This approach proved that empathy and curiosity can unlock overlooked markets and empower young players.

Listening To Girls Transformed The Future Of Video Games

*Utopian Entrepreneur*

Q&A with Brenda Laurel

culture

design

entertainment

gaming

technology

women

history

kids

TED Stage Talk

Brenda Laurel: 布蘭妲羅莉淺談打造女生專屬電玩