Name: 布兰达劳莱尔谈论为女孩子们制作数码游戏
Uploaded: 2009-03-02T01:00:00Z
Duration: 12 min 54 s
Description: 在一九九八年的TED，布兰达劳莱尔提出了一个问题：为什么所有热销的数码游戏都是针对男孩子的？她介绍了兩年多以來关于制造一款女孩子们喜爱的游戏的研究。这是一项具有前瞻性的工作，並引起了很多的共鸣。

在一九九八年的TED，布兰达劳莱尔提出了一个问题：为什么所有热销的数码游戏都是针对男孩子的？她介绍了兩年多以來关于制造一款女孩子们喜爱的游戏的研究。这是一项具有前瞻性的工作，並引起了很多的共鸣。

布兰达劳莱尔谈论为女孩子们制作数码游戏

For years, the video game industry ignored girls, leaving a six billion dollar market untapped. Through extensive research, including interviews with over 1,100 children, new games were created that reflected girls’ real interests and social lives. Titles like "Rockett’s New School" and "Secret Paths in the Forest" quickly found an eager audience, building vibrant communities and landing among top entertainment releases. This approach proved that empathy and curiosity can unlock overlooked markets and empower young players.

Listening To Girls Transformed The Future Of Video Games

*Utopian Entrepreneur*

Q&A with Brenda Laurel

culture

design

entertainment

gaming

technology

women

history

kids

TED Stage Talk

Brenda Laurel: 布兰达劳莱尔谈论为女孩子们制作数码游戏