Name: Why not make video games for girls?
Uploaded: 2009-03-02T01:00:00Z
Duration: 12 min 54 s
Description: At TED in 1998, Brenda Laurel asks: Why are all the top-selling videogames aimed at little boys? She spent two years researching the world of girls (and shares amazing interviews and photos) to create a game that girls would love.

At TED in 1998, Brenda Laurel asks: Why are all the top-selling videogames aimed at little boys? She spent two years researching the world of girls (and shares amazing interviews and photos) to create a game that girls would love.

Why not make video games for girls?

For years, the video game industry ignored girls, leaving a six billion dollar market untapped. Through extensive research, including interviews with over 1,100 children, new games were created that reflected girls’ real interests and social lives. Titles like "Rockett’s New School" and "Secret Paths in the Forest" quickly found an eager audience, building vibrant communities and landing among top entertainment releases. This approach proved that empathy and curiosity can unlock overlooked markets and empower young players.

Listening To Girls Transformed The Future Of Video Games

*Utopian Entrepreneur*

Q&A with Brenda Laurel

culture

design

entertainment

gaming

technology

women

history

kids

TED Stage Talk

Brenda Laurel: Why not make video games for girls?