Bill Gross je ustanovil  veliko startup podjetij in  podpiral veliko drugih-in zanimalo gaa je, zakaj so nekatera uspela in druga propadla. Zato je zbral podatke več stopodjetij, svojih in drugih, in jih rangiral glede na glavnih pet faktorjev. Našel je faktor, ki izstopa-presenetil je tudi njega.

Glavni razlog za uspeh startup podjetij

The single most critical factor in whether a startup thrives or fails is timing, outpacing even the originality of the idea or the strength of the team. In a study of over 200 companies, timing explained 42 percent of the difference between success and failure. Airbnb and YouTube soared because they launched when the world was ready, while other ventures with strong backing lagged due to poor market timing. Even great execution and business models cannot make up for a market that is not prepared.