How to finance the future of farming

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Berry Marttin |

TED Countdown Dilemma Series: Food

• June 2024

Agriculture is key to solving the climate crisis, but most farmers don’t have the financial incentive to switch to more eco-friendly practices, says banker and farmer Berry Marttin. He explores how improving the systems around carbon and biodiversity credits could bolster the economic viability of a green transition, offering hope for a world in which sustainable produce is not only possible but also profitable.