How to get people to do what you want

Name: How to get people to do what you want
Uploaded: 2025-07-23T14:40:10Z
Duration: 13 min 30 s
Description: As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do.

551,806 plays|

Barry Sonnenfeld |

TED2025

• April 2025

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do.