Name: How to get people to do what you want
Uploaded: 2025-07-23T14:40:10Z
Duration: 13 min 30 s
Description: As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do.

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do.

How to get people to do what you want

Cinematographer, producer, writer and director

Success often comes from unconventional wisdom, not blind optimism or rigid tradition. Sharing lessons from billion-dollar blockbusters and mishaps like being paged at Madison Square Garden, the speaker reveals that embracing humor, humility, and a bit of mischief leads to better teamwork and outcomes. The talk highlights the power of letting others own decisions, outsmarting difficult personalities with playfulness, and knowing when to let go of cherished ideas. Real influence lies in making others feel involved while staying true to your quirks.