Psiholog Barry Schwartz pokušava da diskredituje jednu od osnova filozofija zapadnjačkih zemalja: slobodu izbora.  Prema Schwartzovom mišljenju, mogućnost izbora više paralizuje čoveka nego što ga čini slobodnim, čini ga više nezadovoljnim nego zadovoljnim.

Barry Schwartz i paradoks izbora

Growing up in a world with 175 salad dressings and millions of stereo options might seem like progress, but more choice often leads to paralysis and regret. When faced with too many possibilities, people struggle to decide and feel less satisfied with their eventual pick. High expectations rise with every new option, making disappointment more likely, even with objectively better outcomes. As standards soar, so does the tendency to blame oneself, fueling dissatisfaction and even depression.

More Choice Leaves Us Less Free And Less Happy

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Barry Schwartz: Barry Schwartz i paradoks izbora