Name: How to set the right goals and stay motivated
Uploaded: 2024-08-13T14:45:20Z
Duration: 17 min 4 s
Description: You can't just "find" motivation, says scientist Ayelet Fishbach — you have to learn how to motivate yourself. She shares a handful of tips backed by 20 years of motivation research, offering surprisingly simple wisdom on how to optimize your goals, set yourself up for success and avoid the tempting calls of procrastination.

Ayelet Fishbach: How to set the right goals and stay motivated

How to set the right goals and stay motivated

You can't just "find" motivation, says scientist Ayelet Fishbach — you have to learn how to motivate yourself. She shares a handful of tips backed by 20 years of motivation research, offering surprisingly simple wisdom on how to optimize your goals, set yourself up for success and avoid the tempting calls of procrastination.

Motivation is not something people simply possess or lose; it is knowledge that anyone can learn and apply. Most goals are abandoned not because they are unimportant, but because the process of pursuing them feels unenjoyable. In one study, people paid less for a tote bag that included a book than for the book alone, showing a strong dislike for investing in mere means. True motivation thrives when goals are intrinsically exciting, setbacks are expected, and support from others is embraced.