Can global capital markets become catalysts for social change? According to investment expert Audrey Choi, individuals own almost half of all global capital, giving them (us!) the power to make a difference by investing in companies that champion social values and sustainability. "We have more opportunity today than ever before to make choices," she says. "So change your perspective. Invest in the change you want to see in the world."

How to make a profit while making a difference

Individuals are ultimate owners of nearly a third of the world’s $290 trillion capital markets, yet most underestimate their influence. Research reveals that companies prioritizing environmental and social issues can outperform those focused only on profits. Sustainable investing has become a $20 trillion market, growing faster than any other investment segment. Old myths about finance and values are being replaced by evidence that doing good and doing well often go hand in hand.