Name: 在企業中，宗旨有什麼力量？
Uploaded: 2022-03-17T14:57:16Z
Duration: 9 min 40 s
Description: 企業的宗旨是什麼？它和使命或遠景不同，使命和遠景會跟著領導階層而變。策略家艾許莉 M‧葛萊斯會在演說中說明宗旨的力量，包括讓創新更上一層樓，以及將清楚度帶到組織的各面向中，從最高層到基層員工。

企業的宗旨是什麼？它和使命或遠景不同，使命和遠景會跟著領導階層而變。策略家艾許莉 M‧葛萊斯會在演說中說明宗旨的力量，包括讓創新更上一層樓，以及將清楚度帶到組織的各面向中，從最高層到基層員工。

在企業中，宗旨有什麼力量？

Purpose is the enduring 'why' that guides organizations beyond shifting missions or visions. A Delta flight attendant's simple gift of thirty almond packets, accompanied by a heartfelt note, revealed how deeply purpose can shape culture even years after it is defined. When purpose becomes ingrained as muscle memory, it inspires frontline acts of care and clarity from the C-suite to the shop floor. Deeply embedded purpose does more than boost morale; studies show it leads to stronger shareholder returns and higher engagement.