Name: 企业目标的力量
Uploaded: 2022-03-17T14:57:16Z
Duration: 9 min 40 s
Description: 企业目标是什么？它不同于使命或愿景，它随着领导力的变化而变化。策略师阿什莉 M 格蕾丝阐述了目标在推动革新和为组织各方面带来明晰性的力量，从上到下。

阿什莉 M 格蕾丝: 企业目标的力量

企业目标的力量

企业目标是什么？它不同于使命或愿景，它随着领导力的变化而变化。策略师阿什莉 M 格蕾丝阐述了目标在推动革新和为组织各方面带来明晰性的力量，从上到下。

Purpose is the enduring 'why' that guides organizations beyond shifting missions or visions. A Delta flight attendant's simple gift of thirty almond packets, accompanied by a heartfelt note, revealed how deeply purpose can shape culture even years after it is defined. When purpose becomes ingrained as muscle memory, it inspires frontline acts of care and clarity from the C-suite to the shop floor. Deeply embedded purpose does more than boost morale; studies show it leads to stronger shareholder returns and higher engagement.