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כוחה של המטרה בעסקים
2,207,447 plays
|
Ashley M. Grice
|
TED@BCG
• February 2022
Read transcript
מהי מטרת החברה? זה לא אותו דבר כמו משימה או חזון, שמשתנים כאשר ההנהגה משתנה. האסטרטגית אשלי מ. גרייס מסבירה את כוחה של המטרה לדחוף את גבולות החדשנות ולהביא בהירות לכל היבט של ארגון, מהקומה העליונה ועד לקומת הייצור.
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