The power of purpose in business

Name: The power of purpose in business
Uploaded: 2022-03-17T14:57:16Z
Duration: 9 min 40 s
Description: What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor.

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Ashley M. Grice |

TED@BCG

• February 2022

What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor.