Name: How to get everyone to care about a green economy
Uploaded: 2021-02-05T16:29:17Z
Duration: 11 min 2 s
Description: How do you get the environment to the top of everyone's priority list? You can't, says climate advocate Angela Francis -- but you can get them to care about improving their lives. In this pragmatic talk, she shares her playbook for helping even the most skeptical among us see the benefits of a greener economy on their health, wealth and well-being.

How do you get the environment to the top of everyone's priority list? You can't, says climate advocate Angela Francis -- but you can get them to care about improving their lives. In this pragmatic talk, she shares her playbook for helping even the most skeptical among us see the benefits of a greener economy on their health, wealth and well-being.

How to get everyone to care about a green economy

Transforming the economy for the environment requires more than climate concern; it must directly improve people's lives. Economic facts matter—like the UK having the largest regional disparities in the advanced world and renters holding 10 percent less disposable income than homeowners. Solutions that fight climate change work best when they also tackle daily challenges, from jobs and wages to housing quality. Building a green economy succeeds when it delivers practical, visible benefits to everyone, not just the already-converted.