搜尋引擎已經成為了我們最信任的資訊來源和判斷真偽的標準。然而，我們真的能夠找到毫無偏差的搜尋結果嗎？瑞典作家和記者 Andreas Ekström 認為這在哲學思維上根本就是天方夜譚。在這發人省思的演講裡，他呼籲我們拉近科技和人文之間的距離，提醒我們在每個運算法則背後都隱藏著一套根深蒂固的個人信仰。

隱藏在搜尋結果背後的道德偏差

The promise of a perfectly neutral search result is an illusion shaped by human choices and values. When a racist image of Michelle Obama surfaced atop Google results in 2009, the company intervened and cleaned it up. Yet after a similar manipulation targeted a notorious terrorist, no action was taken, revealing that even algorithms reflect moral judgments. Behind every code lies a person, and every search carries invisible bias.

No Search Result Is Truly Unbiased or Objective

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TEDx Talk

Andreas Ekström: 隱藏在搜尋結果背後的道德偏差