The big idea funding forest conservation

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Andika Putraditama |

TED Countdown: Overcoming Dilemmas in the Green Transition

• October 2024

Palm oil is in nearly every commodity you use — food, shampoo, makeup and more — but harvesting this essential material has contributed to the destruction of millions of hectares of forests globally. Sustainability leader Andika Putraditama shares how a groundbreaking collaboration between conservationists and global brands is turning this crisis on its head, unlocking a new model for forest preservation. Discover a vision for preserving the forests still standing and restoring the ones we’ve lost.