Name: Winning the oil endgame
Uploaded: 2007-12-11T01:00:00Z
Duration: 19 min 24 s
Description: In this energizing talk, Amory Lovins lays out his simple plan for weaning the US off oil and revitalizing the economy.

In this energizing talk, Amory Lovins lays out his simple plan for weaning the US off oil and revitalizing the economy.

Winning the oil endgame

Cutting oil use is not a painful sacrifice but an opportunity for economic growth. Technologies already exist to halve oil consumption at a lower cost than buying oil, unlocking $70 billion in annual savings and creating millions of jobs. Carbon-fiber cars, advanced biofuels, and efficiency upgrades can drive this transformation, as proven by companies that annually reduce their energy use by six percent. Past shifts, like the decline of whale oil, show how innovation and competition can rapidly change entire industries.

Saving Oil Is Profitable—And Could Boost The U.S. Economy

*Winning the Oil Endgame*

What do we know about clean energy?

business

economics

energy

environment

science

technology

sustainability

TED Stage Talk

Amory Lovins: Winning the oil endgame