Name: Kako napraviti pljusak u društvenim medijima
Uploaded: 2009-12-15T14:45:00Z
Duration: 4 min 9 s
Description: U duhovite četiri minute, Aleksis Ohanian iz "Redita" priča priču iz stvarnog života o usponu jednog grbavog kita do statusa filmske zvezde. Lekcija Gospodina "Splashy Pants" je pobednički klasik za sve tvorce ideja i oglašivače u dobu Fejsbuka.

U duhovite četiri minute, Aleksis Ohanian iz "Redita" priča priču iz stvarnog života o usponu jednog grbavog kita do statusa filmske zvezde. Lekcija Gospodina "Splashy Pants" je pobednički klasik za sve tvorce ideja i oglašivače u dobu Fejsbuka.

Kako napraviti pljusak u društvenim medijima

A playful online vote to name a humpback whale turned Mister Splashy Pants into a viral sensation, rallying internet communities and ultimately swaying a global environmental campaign. What began as a joke quickly snowballed, with 78 percent of votes supporting the quirky name and prompting Greenpeace to embrace the unexpected momentum. The episode revealed how web culture levels the playing field, letting grassroots energy drive major outcomes. Sometimes, letting go of control unlocks powerful collective action.