U duhovite četiri minute, Alexis Ohanian iz Reddit-a  ispričati će priču iz stvarnog života o usponu  jednog grbavog kita do statusa filmske zvijezde. Lekcija Gdina. Splashy Pants je pobjednički klasik za sve meme tvorce i oglašivače u dobu Facebooka.

Alexis Ohanian: Kako napraviti blijesak u društvenim medijima

A playful online vote to name a humpback whale turned Mister Splashy Pants into a viral sensation, rallying internet communities and ultimately swaying a global environmental campaign. What began as a joke quickly snowballed, with 78 percent of votes supporting the quirky name and prompting Greenpeace to embrace the unexpected momentum. The episode revealed how web culture levels the playing field, letting grassroots energy drive major outcomes. Sometimes, letting go of control unlocks powerful collective action.

Internet Memes Can Spark Real-World Change Overnight

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Alexis Ohanian: Alexis Ohanian: Kako napraviti blijesak u društvenim medijima