Qual é a forma comprovada de diminuir os custos de energia?  Imaginem só, sabendo quanto os vizinhos pagam.  Alex Laskey  mostra como um estranho hábito da natureza humana nos pode tornar utilizadores melhores, mais sensatos e com menores facturas de energia.  

Como a ciência comportamental pode diminuir a sua factura de energia

People ignore energy use, even as it fuels climate change, but behavioral science reveals an unexpected solution. When homeowners learn how their consumption compares to their neighbors, they reduce energy use far more than with financial or moral appeals. A simple message about neighborhood norms prompted real reductions, saving millions of dollars and vast amounts of electricity. Harnessing this overlooked human instinct could drive dramatic progress on climate and costs.

Social Pressure Cuts Energy Waste More Than Money Ever Could

behavioral economics