Name: Can salad dressing transform capitalism?
Uploaded: 2025-01-23T15:45:09Z
Duration: 11 min 35 s
Description: What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently.

What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently.

Can salad dressing transform capitalism?

President and CEO, Newman’s Own Foundation

Organizations that give away 100 percent of their profits, like the one behind a familiar salad dressing brand, are challenging the norm of business as usual. Instead of token gestures, they put impact first, drawing a sharp contrast to performative greenwashing like a restaurant donating just 26 cents from a $26 dish. Since 1982, their model has channeled over half a billion dollars to social causes, proving that companies can prioritize justice without sacrificing sustainability. This movement reveals how business, philanthropy, and capitalism can work together to serve people instead of just shareholders.