Reigniting creativity in business

Name: Reigniting creativity in business
Uploaded: 2017-12-01T18:11:08Z
Duration: 7 min 51 s
Description: Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.

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Alan Iny |

TED@BCG San Francisco

• October 2013

Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.